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We reduced our client's ad spend by 45%, and their average revenue increased by 29% — yes, you've read that right.!
And what's even crazier is we did that in the first 6 months working together.
So, what on earth did we do to achieve that crazy result?!
When this client approched us, they were spending too much money on their TikTok Ads for a depreciating ROAS.
The brand owner was running the ads with part-time support from TikTok, and they simply did not have the time or expertise to run ads at scale. They were averaging 1.7x ROAS, which was unprofitable for the brand and holding them back from reinvesting into other areas of the business.
To improve their ROAS and grow their revenue, the key things we've been focusing on are:
⚙️ Deliver new, higher-performing campaign ideas
💡 Collaborate on new content ideas that we knew would perform on TikTok
📈 Optimise their ad account structure to improve ROAS
And finally...
💰 Launch ads across Facebook & Google to improve Shopify revenueAnd now, more than the reduced expenses and increased revenue, the brand also has the ability to invest more money and time into other parts of their growing business. 🔥
All of this contributed to their TikTok Ad revenue growing by 45% in 6 months, generating £621k total TikTok Ad revenue at a 4.5x ROAS. Over double what they were achieving before working with us.
You shouldn't be spending multiple 5-figures a month on TikTok Ads if you don't have the right strategy, time to manage campaigns, or expertise on how to manage and optimise them for success.
If you're wanting to maximise the potential of your TikTok Ads and scale your brand efficiently? Book a discovery call with us and let's see how we can support you.
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