%20copy.png)
How a UK nail brand achieved 531% revenue growth and its first ever 7-figure year
This UK nail and beauty brand had previously been let down by agencies and needed a profitable paid media and email strategy built from scratch. Generate Agency developed high-converting static ad creative, implemented strict margin-led scaling, and built Klaviyo email flows, resulting in 531% revenue growth in 2023 and a first 7-figure year in 2024.
OUR RESULTS
THE PROBLEM
The brand had previously been let down by agencies and needed a trusted partner to rebuild paid media from the ground up. Growth needed to be profitable and controlled, with strict attention to margins and KPIs at every stage, rather than aggressive scaling that risked loss-making performance.
WHAT WE DID
1. Collaborative, trust-led partnership structure
We worked closely with the brand from the outset, ensuring transparent communication and consistent strategic input at every stage.
2. High-converting static ad creative development
We designed and tested static ad formats tailored to the brand’s audience and product range, focused on clear, conversion-led messaging.
3. Margin-led scaling framework
We calculated profit margins, budgets and KPIs before each scaling decision to ensure every stage of growth remained profitable.
4. Klaviyo email strategy for retention revenue
We built automated flows and campaign systems that consistently drove repeat purchases and contributed a significant share of total revenue.
5. Controlled Meta Ads scaling with continuous testing
We scaled Meta Ads progressively, using ongoing creative testing and performance analysis to guide every optimisation decision.
THE RESULTS
Revenue growth
- 531% overall revenue growth in 2023
- First ever 7-figure revenue year achieved in 2024
Paid performance
- 5.37x ROAS achieved at scale
- Meta Ads scaled profitably across all phases of growth
- Campaigns remained profitable at every stage of scaling
Email performance
- 47% of total revenue consistently driven by email
- Klaviyo became a core revenue driver alongside paid ads
Scale and operations
- 95,193 total orders generated across the partnership
- Growth enabled expansion of the internal team
FAQs
Why did this brand need a full rebuild of its paid media?
They had previously worked with agencies that failed to deliver profitable growth, so the strategy needed to be rebuilt from scratch with trust and control as priorities.
How was 531% revenue growth achieved?
Through a combination of high-converting static ad creative, margin-led scaling, and a strong Klaviyo email retention system.
Why was email responsible for such a large share of revenue?
Because automated flows and consistent campaigns ensured repeat purchases, making existing customers a major revenue driver.
How was profitability maintained while scaling?
By calculating margins and KPIs before every scaling decision and only increasing spend when performance supported it.
What role did Meta Ads play in this growth?
Meta Ads were the primary acquisition engine, scaled gradually with continuous creative testing to maintain profitability.
READY FOR PREDICTABLE, PROFITABLE GROWTH?
VIEW MORE CASE STUDIES
.png)
