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How Generate Agency rebuilt SuperBotanic's paid ads after a compliance failure and delivered an 8.42x true blended ROAS
SuperBotanic is a UK supplement brand specialising in clinically researched, patented nutraceutical ingredients that previously struggled with Meta and Google Ads compliance issues. Generate Agency rebuilt both channels from the ground up using ingredient-led, policy-safe creative and search intent targeting, restoring delivery stability and unlocking an 8.42x true blended ROAS across the initial tracked period.
OUR RESULTS
THE PROBLEM
SuperBotanic had strong ingredients, strong product quality, and genuine consumer demand, but paid ads were constrained by compliance failures on Meta and Google. In supplements, policy violations do not just stop ads. They reduce delivery, limit reach, and can permanently damage account performance. The previous approach had triggered compliance issues, meaning campaigns were either restricted or underperforming regardless of product quality. The core issue was not demand or targeting. It was that the account structure and creative approach were not aligned with what supplement advertising policies actually allow.
WHAT WE DID
1. Audited account compliance before rebuilding anything
We identified prior policy violations and assessed account health across Meta and Google to ensure the rebuild started from a clean, stable delivery foundation.
2. Rebuilt creative around ingredient-led compliance rules
Instead of making health claims, we positioned creative around clinically researched ingredients such as Curcumin C3 Complex, KSM-66 Ashwagandha, and Physta Tongkat Ali, focusing on factual, policy-safe educational content.
3. Structured Google Ads around ingredient search intent
Campaigns were built to capture high-intent searches for specific ingredients, matching users directly to relevant products already aligned with their research behaviour.
4. Used Meta for education and brand trust building
Meta creative focused on ingredient quality, manufacturing standards, and formulation differences, building awareness without making prohibited health claims.
5. Introduced controlled spend scaling post-rebuild
Initial budgets were kept tightly controlled to ensure clean delivery signals, allowing the algorithms to stabilise before scaling into higher spend volumes.
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THE RESULTS
Blended performance
- 8.42x true blended ROAS across Meta and Google
- £10,835 Shopify revenue from £1,287 ad spend
Meta Ads performance
- 17.55x Shopify ROAS across the period
- Peak: 49.66x Shopify ROAS (7th April)
Google Ads performance
- 16.17x Shopify ROAS across the period
- Peak: 71.11x Shopify ROAS (9th April)
Efficiency and acquisition
- 186 total purchases
- £6.92 blended CPA
- £58.25 AOV
Margin efficiency
- 1.54x breakeven ROAS at 65% margin
- Campaigns running at more than 5x breakeven efficiency
FAQs
Why do supplement ads get disapproved on Meta and Google?
Because both platforms restrict health claims, and automated enforcement systems flag any language implying treatment, cure or prevention of medical conditions.
How do you run supplement ads compliantly?
By focusing on ingredient-level education, clinical research facts, and manufacturing quality rather than making direct health outcome claims.
Why is Google so effective for supplement brands?
Because ingredient-based search terms indicate high purchase intent, especially when users are already researching compounds like curcumin or ashwagandha.
What happens when a supplement ad account has compliance violations?
Delivery can be restricted, campaigns can be flagged, and long-term performance can degrade even after issues are corrected.
Why is ingredient-led creative important in supplements?
Because it allows brands to communicate scientific credibility and differentiation without violating health claim policies.
READY FOR PREDICTABLE, PROFITABLE GROWTH?
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