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How Studio 10 achieved 2.59x blended ROAS and 3,921 orders with a dual-channel paid strategy
Studio 10 is a UK pro-age beauty brand formulated specifically for women with mature skin. Generate Agency built a dual-channel paid media strategy across Meta and Google, aligning messaging to a high-intent audience and structuring campaigns to work together. The result was a 2.59x blended ROAS, 3,921 orders, and paid ads driving 84% of total store revenue.
OUR RESULTS
THE PROBLEM
Studio 10 operates in a distinct segment of the beauty market, serving women with mature skin through a pro-age positioning. This creates a strong commercial advantage, but only if the right audience is reached with the right message. The challenge was to build a paid strategy that could drive direct-to-consumer growth without diluting the brand’s identity, while ensuring both Meta and Google worked efficiently rather than competing for the same conversions.
WHAT WE DID
1. Built a Meta Ads strategy aligned to a pro-age audience
We developed creative and messaging that spoke directly to women seeking makeup for mature skin, ensuring the brand’s positioning was reflected clearly and authentically.
2. Launched and scaled Google Ads for high-intent demand
Google campaigns targeted users actively searching for pro-age and mature skin beauty solutions, capturing customers at the point of purchase intent.
3. Structured Meta and Google to work in tandem
Meta was positioned to drive awareness and consideration, while Google captured demand and converted high-intent users, improving overall efficiency across the funnel.
4. Optimised performance using Triple Whale data
All performance was tracked via a 28-day linear paid view model, allowing for consistent budget allocation based on accurate cross-channel data.
5. Prioritised new customer acquisition
Campaigns were structured to track and optimise for new customer revenue, ensuring growth came from expanding the customer base rather than repeat purchases alone.
THE RESULTS
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Revenue and efficiency
- 2.59x blended ROAS across Meta and Google
- 3,921 total orders generated through paid activity
- 84% of total store revenue attributed to paid ads
Google Ads performance
- 6.35x ROAS peak on linear paid view
- 10.29x ROAS peak on triple attribution
- Strong conversion rates driven by high-intent search demand
Meta Ads performance
- Best week delivered 2.19x ROAS (linear paid view)
- 3.32x ROAS on triple attribution with view-through included
- Consistent contribution to awareness and consideration
Channel interaction
- Meta drove discovery and audience expansion
- Google captured purchase intent and converted demand
- Both channels operated profitably and simultaneously
Measurement and growth
- Performance tracked via Triple Whale using a 28-day linear paid view model
- Clear visibility into cross-channel contribution and efficiency
- Focus maintained on new customer acquisition and scalable growth
FAQs
Why does a pro-age beauty brand benefit from Google Ads?
Because the audience is highly intentional. Customers actively search for products suited to mature skin, making high-intent search traffic particularly valuable.
How did Meta and Google avoid overlapping?
Each channel had a defined role. Meta drove awareness and consideration, while Google captured and converted high-intent demand.
Why is 84% ad-attributed revenue significant?
It shows paid media was the primary driver of direct-to-consumer growth, not a supporting channel.
How was new customer acquisition prioritised?
New customer metrics were tracked separately and optimised alongside ROAS to ensure sustainable growth.
What made the strategy effective?
Clear channel roles, audience-specific messaging, and independent tracking that ensured budget decisions were based on accurate data.
READY FOR PREDICTABLE, PROFITABLE GROWTH?
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