%20copy.png)
How Generate Agency rescued Lorlie’s peak season and delivered a 5,094% sales increase after an ad account ban
Lorlie is a US Halloween costume brand that lost its Meta ad account just weeks before peak season. Generate Agency reinstated tracking, rebuilt email infrastructure, and launched Meta, Google, TikTok and Klaviyo in parallel, delivering a 5,094% increase in sales and recovering the brand’s full seasonal revenue window.
OUR RESULTS
THE PROBLEM
Lorlie’s Meta ad account was banned just three weeks before Halloween, their only meaningful revenue period of the year. With no active paid channels and no email infrastructure in place, the business faced the risk of losing its entire annual revenue window.
WHAT WE DID
1. Meta ad account reinstatement under extreme time pressure
We prioritised recovering the Meta account and successfully reinstated it in time for peak season launch.
2. Triple Whale implemented immediately for clean attribution
We installed Triple Whale across all channels to ensure accurate tracking with no cross-platform double counting.
3. Klaviyo built from scratch in under three weeks
We created full email infrastructure including flows, segmentation and campaigns to capture and convert peak-season traffic.
4. Multi-channel launch across Meta, Google and TikTok
All paid channels were launched simultaneously to maximise reach within the limited time window.
5. New customer acquisition as the core objective
Every campaign was structured around acquiring new customers, tracked separately in Triple Whale for accuracy.
THE RESULTS
Revenue recovery
- 5,094% increase in sales vs previous two-month period
- Full seasonal revenue window recovered within peak period
Customer acquisition
- 89% of all purchases were new customers
- 4,347 total purchases tracked across channels
Channel performance
- Meta: 3,110 purchases · 1.91x ROAS
- Google: 856 purchases · 2.87x ROAS
- TikTok: 317 purchases · 2.73x ROAS
Email performance
- Klaviyo contributed 9% of total October revenue
- 8% from flows, 2% from campaigns
- Built from zero within the peak window
FAQs
What happens when an ad account is banned right before peak season?
Revenue is typically lost unless the account is reinstated quickly and alternative channels are launched immediately.
How was Lorlie able to recover sales so quickly?
By reinstating Meta Ads, launching Google and TikTok in parallel, and building email infrastructure from scratch.
Why was Klaviyo important if the timeline was only a few weeks?
Because it captured and monetised all peak-season traffic, contributing immediate revenue and long-term retention value.
How do you manage attribution across multiple channels so quickly?
By using Triple Whale as an independent tracking layer to prevent platform overlap and double-counting.
Why was a multi-channel launch necessary under time pressure?
Because no single channel had enough time to scale alone before peak season ended.
READY FOR PREDICTABLE, PROFITABLE GROWTH?
VIEW MORE CASE STUDIES
.png)
