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How Dia Studios increased Meta Ads ROAS by 200% and grew net profit by 103%
Dia Studios is a UK beauty and fashion brand that experienced declining sales after a seasonal peak. Generate Agency restructured its Meta Ads strategy with value-driven creative and introduced Google Ads to capture high-intent demand, resulting in a 200% increase in ROAS and 103% growth in net profit.
OUR RESULTS
THE PROBLEM
Dia Studios saw sales decline after a seasonal peak and relied too heavily on high-volume trading periods. Their Meta Ads lacked structured creative testing, which limited performance, reduced efficiency, and made growth inconsistent.
WHAT WE DID
1. Meta Ads audit and gap analysis
We audited the account to identify gaps in creative testing and messaging that were limiting performance and scalability.
2. Shift to value-driven creative strategy
We developed new ad concepts focused on high-converting angles and headlines that addressed customer motivations directly.
3. Structured creative testing framework
We implemented a repeatable testing process to systematically identify the best-performing formats, angles and messaging.
4. Google Ads launch for high-intent demand
We introduced targeted Google campaigns to capture purchase-ready traffic and support Meta-driven demand.
5. Ongoing collaboration with the brand team
We worked closely with Dia Studios to ensure all creative aligned with their identity while continuously improving performance.
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THE RESULTS
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Revenue growth
- Revenue increased by 74% across the partnership
- Sales grew by 71% year on year
- Seasonal peak performance improved by 44% year on year
Paid efficiency
- Meta Ads ROAS increased by 200% within 4 months
- Blended ROAS reached 3.5x across the account
Profitability
- Net profit increased by 103%
- Growth was efficiency-led, not driven purely by increased spend
Channel performance
- Meta Ads became a more stable and scalable acquisition channel
- Google Ads captured high-intent traffic and shortened the path to purchase
FAQs
What caused Dia Studios’ decline before working with Generate Agency?
The main issue was a lack of structured creative testing, which meant campaigns were not optimised around what actually converted.
How was ROAS improved by 200% so quickly?
By shifting to value-driven messaging and implementing systematic creative testing, which improved conversion efficiency.
Why is net profit more important than revenue growth?
Net profit shows that growth is sustainable and efficient, not just driven by increased ad spend.
How did Google Ads support the Meta strategy?
Google captured high-intent demand created by Meta, converting users who were ready to purchase.
Can this strategy reduce reliance on seasonal peaks?
Yes, it builds a consistent acquisition system that performs year-round, not just during peak periods.
READY FOR PREDICTABLE, PROFITABLE GROWTH?
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