%20copy.png)
How Balance Me grew revenue 70% quarter on quarter and hit its first £100k month with accurate paid media tracking
A UK natural skincare brand grew revenue 70% from Q1 to Q2 and achieved its first £100k store revenue month after replacing unreliable platform reporting with an independently tracked paid acquisition system across Meta and Google Ads. By implementing Triple Whale as a single source of truth, Generate Agency created a transparent, scalable growth model that improved budget allocation, strengthened new customer acquisition, and increased overall store revenue.
OUR RESULTS
THE PROBLEM
When Balance Me came to Generate Agency, they had already worked with another paid media agency that was not delivering meaningful commercial growth. Budget was being spent and reports were being sent, but revenue was not responding in line with the brand’s potential. The deeper issue was measurement. Performance was being judged using platform-reported attribution from Meta and Google, which created an inflated picture of results and made it difficult to understand what each channel was genuinely contributing. Without an independent source of truth, there was no reliable basis for scaling spend, improving efficiency, or making confident acquisition decisions. They needed a paid acquisition system built on accurate tracking, clear decision-making, and channel accountability.
WHAT WE DID
1. Audit & diagnosis
Implemented Triple Whale as the single source of truth across Meta and Google Ads to establish a clean, unbiased performance baseline and understand what the existing campaigns were actually delivering.
2. Paid acquisition architecture
Restructured both Meta and Google campaigns around channel roles. Meta was built to prioritise new customer acquisition, while Google was optimised to capture high-intent demand efficiently.
3. Tracking-led budget allocation
Shifted budget based on Triple Whale data rather than platform claims. Weekly decisions were made according to actual contribution, not inflated attribution or platform recommendations.
4. Ongoing optimisation
Reviewed performance every week across both channels, identifying underperformance early and scaling into the campaigns, audiences, and offers that were delivering the strongest commercial return.
5. Quarter-on-quarter compounding
Used Q1 to build the foundation, Q2 to accelerate growth, and Q3 to convert accurate measurement and consistent optimisation into stronger efficiency and the brand’s first £100k month of the engagement.
THE RESULTS
Revenue growth
- Revenue growth from Q1 to Q2: +70%
- May store revenue: £106k vs £93k target (+14%)
- August store revenue: £100k+, the first month of the engagement to pass that milestone
Paid efficiency
- Google ROAS remained above 3x across all active Q2 weeks
- Peak Meta ROAS reached 9.2x in the week of 27 May to 2 June
- July blended ROAS reached 8.33x
- July CPA fell to £6.28, the strongest efficiency of the full engagement
Sales performance
- Total sales across all three quarters: 7,745
- Q1 sales: 2,680
- Q2 sales: 5,065
- Q3 sales: 3,146
Measurement and attribution
- Triple Whale showed Meta and Google as distinct contributors to the customer journey, avoiding overlapping attribution
- New customer acquisition improved quarter on quarter as campaigns matured
- Spend efficiency improved over time, with stronger performance in Q3 than in Q1
FAQs
How did you improve Balance Me’s paid media performance?
We implemented Triple Whale as an independent tracking layer, then restructured Meta and Google Ads around clear channel roles, weekly performance reviews, and budget decisions based on accurate attribution rather than platform-reported numbers.
Why was Triple Whale important in this case study?
Triple Whale gave both the agency and the client a transparent, unbiased view of performance across channels. That made it possible to identify what was really driving revenue and scale budget more confidently.
What results did the brand achieve?
Balance Me increased revenue 70% from Q1 to Q2, exceeded its May revenue target by 14%, and reached its first £100k store revenue month during the engagement.
How quickly did performance improve?
Q1 established the foundation with accurate tracking and channel restructuring. By Q2, revenue had grown 70% quarter on quarter, and by Q3 the account delivered its strongest CPA and first £100k month.
What made this growth sustainable?
The growth came from a system based on accurate measurement, weekly optimisation, and disciplined budget allocation across Meta and Google Ads, not from inflated attribution or guesswork.
READY FOR PREDICTABLE, PROFITABLE GROWTH?
VIEW MORE CASE STUDIES
.png)
